"Building Big Things"

Shonali Burke Marketer, Arena Stage

Shonali Burke is the Chief Marketing and Strategy Officer at Arena Stage, one of the largest and most prominent theater companies in the District. Trained as an actor and director in her native India, Shonali is today one of the best in the business of understanding and applying analytics. Adept in all things PR and marketing, she discusses content development, how data crunching is a form of listening, measuring and understanding patron relationships, Arena Stage's role in the redevelopment of the Wharf neighborhood, and serving on boards.